About Redshift Reach
At its core RedShift’s Reach Platform allows users and customers to connect with service providers (businesses) via a dedicated website portal that offers location and service information, events and appointments that are managed via a centralised system.
The platform drives users into physical locations and converts clicks into footfall in turn generating revenue.
Customer Experience
Design and functionality are critical elements to considering your customer journey through an omnichannel solution as this is the front-end process that customers use to engage with your business.
Besides being intuitive and consistent with your brand, the solution must be functional and easy to use. If customers are confused by your online scheduling process, they simply won’t use it.
The Reach platform includes a well-designed user interface that makes it easy for users to find a location, seek information about a given location, find local services, contact details, and book appointments and events easily.
In addition to the actions taken by a user there are also a set of automated notifications and touchpoints that the customer receives. The notifications ensure appointments and events are not missed, provide the business the ability to communicate advertising and marketing messages. Users can also add events to their calendar, ability to reschedule, confirm, or cancel events or appointments in advance.
Specific questions can be asked when a customer is booking event so that the in-store experience is enhanced as staff don’t need to spend valuable time asking or managing customers questions prior to the start time of the event or appointment. Customers also receive post event follow up notifications that provide an opportunity to not only thank and engage with the customer
STAFF EXPERIENCE
Staff and team members tend to be the most frequent users of omnichannel software as it is an intricate part of their day-to-day operations. It is therefore critical to ensure the staff interface is built to handle daily tasks and responsibilities.
Redshift Reach offers a centralised platform where location owners can manage their business details (contact and location information), opening times, services and identity.
Events and booking are managed through individual dedicated applications that provide the user with a centralised view of upcoming events and appointments. This ensures team members can review the customer’s booking information, preferences, and needs in advance. Location administrators also receive email notifications and an attendee manifest on the day of a booking so that as soon as the customer/s walks through the door, a team member can add them to the attendance register and begin the appointment.
Executive and management users can auto-schedule events and appointments for locations making it easier for store members to focus on their day-to-day operations and be notified when an event or booking has been allocated.
In addition to facilitating footfall into store, the Reach platform helps team members structure their time and ensures that time is not being used on non-value-added tasks.
Benefits to retail owners
Reach out to consumers
Reach out to consumers
Reach out to consumers
An easy-to-use store finder that automatically geolocates users making it easy to find local services, events and appointments all automatically exposed on search engines.
In-store experiences
Reach out to consumers
Reach out to consumers
Easily create and manage experiences to give value to your customer and drive additional footfall in-store.
Increased revenue
Reach out to consumers
Increased revenue
By driving footfall into store, increased direct platform traffic crossing to ecommerce site, event registrations and bookings, promotional and event sponsorship opportunities and post experience engagement offers.
